Carmen, Alfonso y Paula want to transmit the following comments:
_Same people, same information to be transmitted/shared [e.g. PFC vs class session], may require different ways of communication [vertical or horizontal] depending on the moment and the circumstances. Therefore different skills and pieces of information [size, format, media, style, discourse…]
_Vertical and horizontal communication follow different patterns and require different skills. We conclude that we must be fluent in both of them as architects in practice.
_Could we say that the real horizontal communication is only reached once the participants control the vertical communication skills?
_Vertical communication usually implies more prejudices and a one way information exchange, but on the contrary, it is expected to be efficient. There is more transference of information than exchange or interaction. Due to this, it has to be more precise and concise.
_Horizontal communication usually appeals to our common baggage easier than the vertical one. We usually feel more relaxed and confident but it is more open, but we may also appear weaker.
_So, are we more fragile in vertical or horizontal communication?
I propose to define vertical and horizontal communication.
ResponderEliminarI understand horizontal communication occurs when the transmission of ideas is made among people who share the same background, i.e the share also the same vocabulary, interests, references...
For example if I am communicating woth other architects nd I say "less is more", all of them understand the idea and all of them have the same reference (Mies van der Rohe).
On the other hand, on the vertical communication, if I say the same sentence "less is more" with a politician, he or she may not understand what I mean by that.